This IDC study reveals the results of U.S. business respondents’ feedback on questions regarding their preferences on projector purchase channel, research method, and brand. Via phone-based surveys, 301 business projector users were asked a wide range of questions about their current projector ownership, the factors that affect their future buying plans, and their demographic profiles. With historical views into past surveys, we find that our buyers were much more decisive in their p…
Buy The Price of Price – Brand and Channel Preferences, 2004: Business Projector Survey at Amazon